Y-3 LA BREA STORE OPENING
2018
MATTE PROJECTS PRODUCTION
Adrien Giraux - PRODUCTION DESIGN & CREATIVE DIRECTION
We were brought on to creative direct and produce Y-3ʼs L' Brea store event to
showcase the brandʼs Fall/Winter ʼ18 collection. The brief was to create and
install an in-store activation as well as a party next door to celebrate the launch
of the FW18 collection, while ensuring that the aesthetic is rooted in LA and appeals to the Y3 customer. In merging the spirit of collaboration that gave way
to Y-3 and the melting pot that is LA, Matte and i designed an experience that blends
the urban backdrops the United St'tes, Japan and Germany, into a vibrant, new
Y-3 lAndscape.