RIVER ISLAND x DOM JONES directed by Joakim Johanson
2015

                                                                            WHITE SCREEN STUDIO 

Adrien Giraux - PRODUCTION DESIGN & ART DIRECTION


After a successful run with Sibling, Katie Eary and Rihanna, River Island launched their annual Design Forum collaboration for 2017 with British jewelry designer Dominic Jones. The range of nine limited edition accessories was inspired by the Venus Fly Trap.

“Itʼs a celebration of the beauty in the oddity of life, subverting the grotesque, and presenting them as the beautiful. The collection has a real sense of humour, pieces are fun and witty but also desirable and detailed.”

- Dominic Jones on the collection

WSS was brought on by director Joachim Johnson to produce a short film with model Ashley Smiththat featured the accessories in an abstract, playful manner.

The piece aired during London Fashion Weekʼs Fashion Film event as part of the British Fashion Councilʼs Fashion Film initiative. Sponsored by River Island, the initiative aims to develop relationships between fashion designers and filmmakers and recognizes the ongoing development of fashion film as an important medium in the industry.