REEBOK / THE WORKOUT PRESENTATION
2018

                                                              MATTE PROJECTS PRODUCTION

Adrien Giraux - PRODUCTION DESIGN & ART DIRECTION

To celebrate Reebok's tentpole sneaker, "The Workout," and introduce their fashion collection, M&C Saatchi called upon MATTE to design and execute a party steeped in city-centric culture inspired by the sneaker's heritage and current campaign.