REEBOK / THE WORKOUT PRESENTATION
2018
MATTE PROJECTS PRODUCTION
Adrien Giraux - PRODUCTION DESIGN & ART DIRECTION
To celebrate Reebok's tentpole sneaker, "The Workout," and introduce their
fashion collection, M&C Saatchi called upon MATTE to design and execute a party
steeped in city-centric culture inspired by the sneaker's heritage and current
campaign.