CHRISTIAN LOUBOUTIN - PARADISE BOTANICA AT MIAMI ART BASEL
2018

                                                           MATTE PROJECTS PRODUCTION

Adrien Giraux - PRODUCTION DESIGN & ART DIRECTION


Celebrating Christian Louboutin's underwriting of Ebony G. Pattersonʼs most significant exhibition to date “...While the Dew Is Still on the Roses...” at the Pérez Art Museum in Miami, the premier shoe brand and renowned music producer Swizz Beats hosted an intimate cocktail party that tastefully kicked off Art Basel 2018. We were tasked to design, produce and execute the high energy evening.

A supper-club reimagined, the event married Christian Louboutinʼs French roots with Ebony Pattersonʼs native Caribbean culture to create an all-encompassing evening that embraced the city of Miami ‘transportingʼ attendees to ‘Paradise Botanicaʼ. Greenery mixed with florals were omnipresent from the photo moment to the plant wall sanctuary for those to experience art inspired food, cocktails and enjoy upbeat, highly original performances.

Our creative direction was stylishly grounded in elements reminiscent of Ebonyʼs artwork through visually arresting installations of floral arrngaements and plants, woven into the signature brand colors of pink nd read. Every feature down to the staff attire and entertainment were carefully considered playing into the evening's vibrant atmosphere. Design elements such as custom checkered flooring, illuminated plnt wall installations, Cribbean-inspired food stations, and retro Miami inspired photo moments transformed the space into & botanical sanctuary.