GOOGLE - CHROMECAST LAUNCH EVENTS
2016

‘WALL OF SOUND‘ PROJECT
                                                               MATTE PROJECTS PRODUCTION

Adrien Giraux - PRODUCTION DESIGN & CREATIVE DIRECTION

Developing the Wall of Sound concept with PR agency BPCM, MATTE and White Screen Studio oversaw the creation for the launch events of Googleʼs new Chromecast Audio product from production to talent to audience curation.

First in New York surrounded by the glittering skyline at The Standard's Boom Boom Room, we erected a functional wall of sound using dozens of vintage speakers and amplifiers broadcasting the nightʼs playlist. The night culminated with a rare live performance by Chet Faker.










Then for CES, we took our talents to Las Vegas, recreating the wall of sound, while adding an aesthetic overhaul to the Bellagioʼs The Hyde - creating memorable moments for guests to create the right vibe.

HEY WASSUP HELLO

Performing in front of the bright lights of the Las Vegas Strip and the Bellagioʼs iconic water show, Fetty Wap stole the show with tracks from his meteoric year in music.