GLENMORANGIE 1970s COLLECTION & THE GLENMORANGIE HOUSE
2015
Event by MA3 AGENCY
Adrien Giraux - ART DIRECTION & PRODUCTION DESIGN
Developped with MA3, creative and consultancy agency of full-service branding programs.
Glenmorangie hosted The Glenmorangie House in Manhattan, temporarily setting up shop along the trendy strip of Little West 12th St to show off some of their wares to the whisky drinking public in and around New York City. Guests received a bracelet good for several drinks from the main Glenmorangie range, as well as several premium sips, such as Glenmorangie Signet.
But tacked away in a backroom was an entirely different experience. There, after being led down a dark hallway to a discrete nook of a room, Dr. Bill Lumsden was on hand with the Glenmorangie 1970s Collection, a super premium, super exclusive box set release including five incredibly rare Glenmorangie bottles distilled during the 1970s. The price tag for this five-bottle set was a cool $50,000, and only 10 exist across the globe.
