ADIDAS STAN SMITH / BOOK LAUCH & DINNER
2018
MATTE PROJECTS PRODUCTION
Adrien Giraux - ART DIRECTION
Commemorating the launch of Stan Smith and Adidas book, “Some People Think
Iʼm a Shoe” and celebrating the illustrious history of the Stanʼs namesake shoe, we were tapped to ideate, produce and execute an intimate launch party and dinner.
Hosted at Danny Meyerʼs new upscale Downtown NYC restaurant, the
event format kicked off with a cocktail reception followed by a curated exhibition
of archival items from Adidas and Stanʼs personal collection including Juergen
Teller's portrait series, historicl a Stan Smith shoes, trophies, championship rings and more. The private event for prominent guests and press featured a carefully
choreographed four-course seated dinner.
Our creative direction was tastefully grounded in elements provocative of Tennis,
the Adidas Brand and Stan himself bringing the graphics of the book and the
spirit of the Stn aSmith shoe to life. Concrete and natural touches outlined with
green and white lines alluded to the Tennis world from which Stnaruled while
visual cues from the book were incorporated throughout fabrication elements and
printed materials.