AWGE x UNDER ARMOR: SRLo Release
2018
MATTE PROJECTS PRODUCTION
Adrien Giraux - PRODUCTION DESIGN & ART DIRECTION
Matte Projects partnered with Under Armour and AWGE to champion the release of A$AP
Rocky's new sneaker: the SRLo. We were responsible for the creative direction,
experiential concepting, and event execution of a three-story activation space,
composed of a pro-level skatepark, immersive retail experience, and celebratory
rave.
Content created post-event was a powerful PR tool, giving the partnership
legs far beyond the one-night-only event.