AWGE x UNDER ARMOR: SRLo Release
2018

                                                                MATTE PROJECTS PRODUCTION

Adrien Giraux - PRODUCTION DESIGN & ART DIRECTION

Matte Projects partnered with Under Armour and AWGE to champion the release of A$AP Rocky's new sneaker: the SRLo. We were responsible for the creative direction, experiential concepting, and event execution of a three-story activation space, composed of a pro-level skatepark, immersive retail experience, and celebratory rave.
Content created post-event was a powerful PR tool, giving the partnership legs far beyond the one-night-only event.